1. Content is king, so be sure to have good, well-written, and unique content that will focus on your primary keyword or keyword phrase.
2. Fresh content can help improve your rankings so add new content as often as possible
3. Focus on search phrases, not single keywords and use them in your content pages.
4. Create your own unique content that is also quality content.
5. Search engines want natural language content so write to the speed of your audience.