9 Google Optimization Tools List

Google Maps

Google integrates Google My Business listings with organic results, which gives these listings greater prominence. In many instances, Google My Business ‘local’ listings will be displayed above organic SEO results. These results are triggered by searches combined with the users geographical location.

Relevance is how well a local listing matches what someone is searching for. Adding complete and detailed business information can help Google better understand your business and match you to relevant search results.

Google Analyitics

Google Analytics enables you to track the visitors to your store, and generates reports that will help you with your marketing. We strongly recommend that you use only the method described here to enable Google Analytics on your website.

During a search engine optimization (SEO) campaign, you will need to use Google Analytics to track the performance of your keywords in order to have a successful campaign. You will be able to know how much traffic each of the keyword brings to your website. Google Analytics will open up a world of information you probably never knew about visitors on your site.

Google Adwords

AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.

Businesses that use AdWords can create relevant ads using keywords that people who search the Web using the Google search engine would use. The keyword, when searched for triggers your ad to be shown. AdWords at the top ads that appear under the heading “Sponsored Links” found on the right-hand side or above Google search results. If your AdWords ad is clicked on, Google search users are then directed to your website.

Google Webmaster Tools

Google Webmaster Tools (GWT) is the primary mechanism for Google to communicate with webmasters. Google Webmaster Tools helps you to identify issues with your site and can even let you know if it has been infected with malware (not something you ever want to see, but if you haven’t spotted it yourself, or had one of your users tweet at you to let you know, it’s invaluable).

And the best part? It’s absolutely free. If you don’t have a GWT account, then you need to go get one now.

Google My Business

Google My Business is a free and easy-to-use tool for businesses, brands, artists, and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.

Manage how your business information appears across Google, including Search and Maps, using Google My Business—for free.
Interact with customers new and old and tell them the story of your business.
Get started at google.com/business.
Follow our guide to getting started.

Google Plus

Google+ – or Google Plus – is a social network from Google. Some of its tools and features come from existing services and platforms, such as the Picasa photo storing and sharing platform. Some of the features are similar to other popular social networks and micro-blogging platforms